Variable data printing (VDP) offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. VDP has been shown to dramatically increase response rates while reducing overall printing costs due to shorter, more targeted print runs as opposed to traditional "shotgun" campaigns. It is an ideal solution for direct-mail pieces, promotional flyers, event promotions, or any other type of product where you want to speak "directly" to your customer, even if it's just making creative use of their first name.