Variable Data Printing
Variable data printing (VDP) offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. VDP has been shown to dramatically increase response rates while reducing overall printing costs due to shorter, more targeted print runs as opposed to traditional "shotgun" campaigns. It is an ideal solution for direct-mail pieces, promotional flyers, event promotions, or any other type of product where you want to speak "directly" to your customer, even if it's just making creative use of their first name.
It's not junk mail
Variable data printing will not be considered junkmail. It can be an especially powerful tool for direct mail applications. Direct mail has been proven to be the most effective marketing tool available, even in the internet age. Think about it: the mailbox is immune to spam-blockers, pop-up blockers, caller ID, the fast-forward button and the mute button. As long as people open their mailboxes, there is an opportunity for you to communicate with them. Cater your message directly to the reader, and you have a very unique opportunity indeed.
Fast Turn Around
Proven ability to generate greater consumer response
Accommodates the need for different offers in different markets
Connects with customers in a more relevant way
Allows small quantities
Addressing printed directly on the mailed piece
Can be integrated with cross media promotions (i.e. QR Codes, URL)